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Bringing it all together

image Holt staff ready to help

SAN ANTONIO - That’s what happened on March 21 at the Freeman Coliseum Expo Hall when HOLT CAT invited customers from San Antonio and Austin to the unveiling of the Next Generation of CAT Excavators.

 

 

 

    The Next-Gen is the 320GC, 320 and 323, which happen to be Cat’s largest new product introduction in the company’s history.
    “We wanted to create an atmosphere for reps to be able to connect with the customers,” said Sr. Marketing Manager Mike Colglazier.
    “We have 57 companies that confirmed with over 125 people associated with the companies."
    Colglazier also said, “Come to our event and also enjoy a basketball game on us. We will buy you dinner, buy you a drink and go see a basketball game in  a premium seat.”
    Earlier in the day, product and sales training for Holt staff was held.  This included the other divisions of the company IRONPRO, HOLT Truck Centers, E-Solutions and SITECH Tejas who were also on hand to answer questions for customers.
    “Since we are getting to be a pretty good sized company with over 2,500 employees it’s hard for everybody to know all the things we do so this was a good opportunity,” stated Colglazier.
    Since this new generation of Caterpillar excavators introduced so many new features and systems, this event was the perfect laid-back venue for customers to relax and learn about the new products and see the Spurs beat the Washington Wizards 98 to 90. -bd


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