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What’s in a name?

image Guadalupe “Lupe” de Leon Navarro, owner of Navarro Roofing LLC

SAN ANTONIO - Growing up in construction as a young man, it is only natural that one would seek construction as a profession. Knowing exactly what you want to do in construction is an additional bonus.Guadalupe “Lupe” de Leon Navarro was a young boy approaching his teen years when his dad started a roofing company in 1968. He worked with his dad learning the ins and outs of construction and roofing in the summers during his school years. A year after Navarro graduated from high school, his dad left the business and Navarro took over.

    “I love it.  It’s all I’ve ever known.  When my dad started the company all he did was new construction. I graduated from high school in 1978. In  1979 I had nothing to do but I knew how to do roofing so I continued on with the business,” says Navarro.
    Many things had to be done.  The business at the time was going through a rough patch, but Navarro was bound to see it through and see it through he did.  He worked hard to pay off debts left behind and worked even harder to get more work.  “It was hard for a while, but I decided the best option was to start over and that’s what we did.  It’s been really good since.  Unlike my dad, we do not do new construction.  Navarro Roofing LLC now focuses only on re-roofing work, re-roofing of any kind.  “We’re here to stay.  Every roof that we do, and I mean this from the bottom of my heart, I pretend it’s my roof and I repair it as if it were mine.  Believe it or not, there are people we will not do business with because they insist on wanting it cheap.”
    “We paint everything. We replace everything.  We started the 10-year warranty and other roofers would ask why would you do that and I said, ‘if you do it right, you have nothing to worry about.’ Now we are offering a 12-year warranty.”
    Although Navarro Roofing does both commercial and residential roofing, Navarro loves working with residential customers, helping them deal with insurance issues that they may not otherwise understand.  “I love helping them understand how to work with their insurance companies and saving them money.”
    Navarro Roofing has come a long way.  The company now has locations in Brownsville, Harlingen, Corpus Christi and San Antonio.  And while they do siding as well, Navarro prefers to focus on roofing and considers himself a specialist in color coordination. “I have people tell me, ‘uh no, that color is ridiculous;’ but when they see it, then it’s ‘wow that’s incredible. I’m so glad you talked me into it.”   
    Roofing is not Navarro’s only passion, and passionate he is. Navarro is an evangelist and does missionary work on the side and has been involved in building and repairing churches in Guatemala.
    He is the very proud grandfather of four grandchildren, which is evident by the many displays of artwork provided by his little angels and says that he has set new priorities and goals because of them.
    “We’ve built quite a reputation. The Bible says that a good name is better than rubies or great wealth.  You have to have a good reputation or you are nothing. We have a lot of repeat customers and customers from word of mouth.”
    Navarro Roofing LLC is a roofing subcontractor in San Antonio. -cmw

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Carol Wiatrek meditor@constructionnews.net