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The signs are there

image Jamie Gambino says the right signage, unlike her dog, is no small thing.

DALLAS/FT WORTH - Eager to establish her commercial signage design and installation business 12 years ago, Jamie Gambino hired a designer to create her website. Almost immediately, the designer begged her not to name the company what Gambino had planned: “Signs: A JJ N J Co.” Gambino, clear in her vision, simply put on her boss hat and stood firm by her decision.

 

 

 

    “I get asked all of the time what is up with all of the Js and the Ns and the As!” Gambino explains with a laugh. My company was formed by me, – ‘Jamie’ ­– my son Jason and my daughter’s family, whose last name was ‘Jefferson.’ When I started, my son would cut all of my vinyl for me. I bought him a plotter and I would buy all of the vinyl that I needed, and he would go out and install any vinyl that I had. My daughter was married to a very outgoing, go-getter husband who would bring me some sign business. So I named my company Signs: A JJ N J Co. It stands for ‘Jamie, Jason and Jefferson Company.’ It’s to recognize all of us that started this together and we were all working hard to get it up off of the ground.”
    Her company’s unique name has helped, rather than hindered, her business. But then, Gambino knows how to sell her ideas; before getting into the signage business, she had a successful career in sales. After helping a signage company owner revitalize a business, Gambino was encouraged to start her own signage company. She was a natural, earning more in the first two years than she ever had.
    Today, Gambino works out of the World Trade Center, with business partners in Garland and Dallas and a home office in Forney. She collaborates with land developers, business developers and mom and pop shops to determine the needed signage, design it and install it. She says business owners too often underestimate the need for proper signage, often at their peril.
    “I told one start-up company that before he put up any product in his store, he needed to install signage,” Gambino remembers. “He said that his friends knew where he was, and that signage wasn’t important. I told him that his landlord and the city were going to demand that he have a sign up before he took possession. He is now on the verge of being evicted because he didn’t think signage was necessary. I can’t stress it enough to people: you have to have signage! It amazes me how people will set up a brick and mortar business and not know that they need to have signage to fall within the criteria of the landlord and the city. They don’t want to spend the money, and they don’t think it is necessary.”
    For the ones that do, Gambino is happy to ensure that they have the right signage to fit their needs.
    “We do everything,” she says. “I help them break down the criteria if they don’t understand it. I help clients with logos if they don’t have one. I consult with them in when they can get a temporary banner and how long they can have it. I educate them about their permits, and then we go to build the signage and install it. I educate them on everything there is about their signage and how important it is because it represents your company. If it’s a torn-down, broken-down, worn out sign, do customers want to go into your business? How are you going to treat their belongings? Is it an establishment they want to be with?”
    Gambino, who is working on a Denton project and has future signage to install in Plano and Houston, enjoys beautifying Texas through signage and has no plans to change the letters on her own.
    “I’m very comfortable with where I am. I think that the business is strong enough to keep me afloat until I just can’t float anymore!” she says. “I enjo Save & return to list y helping the business owner get up and running. My future is as bright as the next person who opens up a business.”
    Subcontractor Signs: A JJ N J Co. is located in Dallas and Forney. – mjm


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Author Info

Melissa Jones-Meyer dfweditor@constructionnews.net