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His own company & rules


DALLAS/FT WORTH - The best thing about Greg George being the founder and owner of Fort Worth Heat & Air is that he can call the shots.






    “I’ve worked for some good folks and some that weren’t so good,” he said.
    The Knoxville, TN native came to Fort Worth when his father retired out of Carswell Air Force Base in 1981. He started working as an in-house refrigeration repairman for the Tom Thumb grocery chain in 1986. He graduated from HVAC trade school and worked for different companies in the ensuing years.
    “After working for several people over the years, I saw what I liked and what I didn’t like and I decided to start my own company where I can make the rules and do what I felt was right and what the customer deserved,” George said.
    One incident from his other-company days was one of the biggest factors moving him to go into business for himself.
    George was called to a 95-year-old woman’s house in the dead of a hot Texas summer. Unfortunately, she was unable to pay for the repair on her AC unit. Not being able to authorize a free service call, George could not perform the maintenance, even though he had the part in his truck.
    He subsequently found out that the woman died three days later due to the heat.
    “That was one of the turning points in my life,” he said.
    Thus, Fort Worth Heat & Air was formed in January 2013.
    One of the many challenges from going from a worker to business owner was the enormous amount of administration there is.
    “I had no idea how much paperwork is involved,” George confessed.
    Fortunately, George has office manager Michelle Dossett (“She keeps the paperwork and us all in line.”) and right hand man Mike Mashburn to help keep the ship afloat.
    George doesn’t do any advertising. Instead he relies solely on word-of-mouth and referrals to keep his eight-man shop busy.
    His biggest job to date was the LEGOLAND Discovery Center in Grapevine. It took a special, heavy-duty helicopter out of Michigan to place two 40-ton remote thermal units (RTUs) in place.
    Finding qualified people to work in the HVAC business is an industry-wide concern. “Getting good quality help that will stay” is something they all face. While community colleges and trade schools produce “some real sharp guys,” George said, “they don’t have any experience” in the real world where the rubber meets the road.
    As for technology, it “changes dag-gum near daily,” he said. “Things are not meant to be repaired now, they’re made to be replaced.”
    “You gotta stay on top of things,” George declared.
    As for the future, George is grooming his crew to take over the business when that time comes. “We’re a team [and] they have first option at it.”
    Greg George’s Fort Worth Heat & Air was born out the ability to make the tough, but best, call when it comes to taking care of the customer. He wants to ensure that it stays that way.
    Fort Worth Heat & Air is an HVAC company servicing the DFW area. –dsz

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Author Info
Dan Zulli dan@constructionnews.net