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Tides of change

image Robert and Michelle Beach

DALLAS/FT WORTH - Changing a company’s name can be a hassle. Sometimes, though, hassles are why a company changes its name.






    In 1999 in Dallas, Robert Beach and his wife founded Beach Construction, which offered commercial construction and design-build services. However, they frequently fielded requests for a service they did not offer.
    “As we got into the construction work, we got a lot of calls from people asking us if we did beach construction – like bringing in sand,” Robert says. “We would always have to explain!”
    Recently, the Beaches consulted an advertising agency about marketing possibilities. Their consensus was that the name “Beach Construction” was too confusing; the decision was made to rebrand the business as BC Commercial.
    “We’re really glad we did, especially since in the last year we opened an office in Clear Lake and we are working in the Houston/Galveston area,” he says.
    Changing directions isn’t new to Robert, who began his career remodeling homes. To subsidize his income, he worked for his dad’s plumbing business, where he was introduced to commercial clients – including the University of Texas Southwestern Medical Center of Dallas – that wanted his expertise. He switched to commercial work, established his com-pany, and now also owns Dallas-based electrical contracting company Paradigm Electric.
    As BC Commercial grows, Robert says more changes are coming.
    “We have primarily been a healthcare contractor and have worked in some of the biggest hospitals, and have also done a lot of higher education,” he says. “What we want to do, and what is starting to come to fruition, is to do some larger scale ground-up projects. We’re sort of seguewaying from being a renovation contractor. We’ve retained some folks that we feel confident we’ll be successful with in our ground-up ventures.”
    HUB- and MWBE-certified general contractor BC Commercial has offices in Dallas and Clear Lake/Houston. –mjm

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Author Info

Melissa Jones-Meyer dfweditor@constructionnews.net