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Painting Texas green

image L-R: Visions Paint Recycling Inc.’s president Jerry Noel, Jennifer Ray and Alejandro Aceves

DALLAS/FORTH WORTH - As a successful painting contractor in California for 30 years, Jerry Noel had a lot of happy clients – and a lot of leftover paint. Which is why, after attending a local “green” show and learning that recyclers of paint were concentrating on the postconsumer content rather than the quality of the recycled paint, he decided he could transform old paint into an environmentally-friendly, high performance paint.

    “I thought if I brought my expertise in application, and put quality into a remanufactured product rather than the recycled content, that I would get the sales,” Noel says.
    In the past 15 years, he has opened three Visions Paint Recycling Inc.’s facilities employing over 40 employees in California. On Feb. 1, he opened his fourth facility in Fort Worth.
    “We are a home for any leftover latex paint contractors have,” Noel explains. “We remanufacture it into a product line that we sell by reformulating it and making it better than it was. We sell directly to contractors and through Habitat for Humanity ReStores, Mom-and-Pops and selected Ace Hardware stores.”
    Sometimes, there is paint that even his company can’t reformulate into quality latex paint. Noel, not wanting it to end up in a landfill, solved that problem as well.
    “The leftover paint is checked once to see if it can be reused somewhere else. If it can’t, we take it a step further into a new industry – the concrete and precast industry. We dry out the paint and convert it into an aggregate that can be used for pathways, fill dirt for construction companies or used in a precast for stepping stones, tire stops – anything you can make with concrete.”
    Noel wants to keep as much paint out of landfills as possible.
    “We’re the only paint recycler in Texas. There are approximately 80 million gallons of leftover paint per year in the United States and we as a country are recycling very little of that. Our goal is to reach customers that want to purchase our quality latex paints and for municipalities for a better alternative for their unwanted latex paint.”
    Water supply is also impacted.
    “It takes 13 gallons of water to make one gallon of new paint. Comparatively, it takes only one gallon of water to make one gallon of recycled paint, not to mention the other valuable resources it saves. It takes us just the cleanup after reformulating it and re-canning it. We even reutilize our water in our cement products so that when we rinse out our equipment, we store and use it in our processing for the concrete. Ultimately, we would love to become a zero-waste company.”
    Noel says he has four Fort Worth employees, with immediate plans to hire more once paint cans start coming in.
    “We’ll need more staff to manage it, color-sort it, filter it and package it,” he says. “One of the things I’m very proud of is that we employ workers from PRIDE Industries, an organization for those with disabilities; they’re both wanted and needed. Hands down, it’s one of the best moves we’ve made, and we hope to do that here in Texas.”
    With the high volume of paint being used in the area, Noel is excited to help make the Metroplex a little greener.
    “We hope to make a big difference,” he says. “We feel as though we’re going to be very successful in Texas.”
    Visions Paint Recycling Inc. remanu-factures and sells environmentally friendly paint to contractors. –mjm


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Melissa Jones-Meyer constructionnewssa@yahoo.com