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Off to the races

image L-R: Tom Reilly and Jennifer Reilly, R3 Demo & Removal, and guest Brian Bosworth tailgate at the Formula 1 event.

AUSTIN – After owning, operating and selling another roll-off provider, Tom Reilly, COO and his wife, Jennifer, CEO, started R3 Demo & Removal in late 2013.

    “Initially, our focus was on building customers through relationships and taking on any kind of work possible,” Tom Reilly said. “One of our first customers happened to have three demolition jobs to get us started.  That helped us get out of the gates on the right foot and create some cash flow while getting our name out there.”
    The first few months were a struggle to keep the trucks busy while juggling sales, operations, dispatch and billing.  Bringing Jennifer aboard the team helped with organizing, writing contracts, selling and keeping the new company pointed in the right direction. 
     Demolition salesman, Andrew Sorrell, helps bid ornamental and structural steel jobs.
    “We have found that paying close attention to our customers’ needs is the best recipe for success,” Reilly said. “We have a lot of logistical matters to consider with running multiple trucks, tracking containers, bidding jobs and getting the right staff on a jobsite.  Being organized and in constant communication with our customers is key to that success.”
     The Reilly’s have three boys, ages 6, 8 and 10, as well as a 6-month-old Springer Spaniel. 
    “We spend most of our time chasing the kids around,” Reilly said. “I enjoy hunting, fishing and most outdoor activities, as well as coaching our boys in various sports events.  Jennifer enjoys running, yoga and just about any outdoor activity.”  
    Reilly says he occasionally dabbles in barbecue cooking and had some of his meat selections on display at the recent Formula 1 event in Austin. 
    “We help put on several tailgates at the RV #45 with Sabre Commercial and Building Image Group at Circuit of the Americas events and at University of Texas (UT) games,” he said.
     In the future, Reilly says he and his wife hope to continue to grow the company by getting more containers and additional trucks to keep up with demand.   
    R3 Demo & Removal specializes in rolloff (20-, 30-, and 40-yd. containers) and also selective and total demolition. In addition, the company provides services such as tree protection, silt fencing, lot clearing and other miscellaneous jobs. R3 Demo & Removal qualified for HUB status as a WBE (woman owned) business in August.   –ab

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Sue Johnson sjohnson@constructionnews.net