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Cotham “lucks” out and works hard

image Marlon Cotham

AUSTIN - Luck may have gotten Marlon Cotham going 10 years ago when he started Cotham Construction Services and Roofing, but commitment and flexibility have kept him moving forward. Not to mention – “you know – hard work,” he says.





    Jobs and cash flowed into his business following a hailstorm that pounded Austin not long after Cotham hung out his shingle.
    Later, customers called back and asked about other services. “So we just morphed into a general contractor,” he says.
    Cotham grew up in the construction industry but, when it came time for college, he enrolled at North Texas State University and earned a business degree. Afterwards, the high-tech world whispered his name, and he worked in sales and marketing for several companies.
    “It was great in the early years. Things were hoppin’ and boppin’. Man, it was exciting,” he says.
    But the industry changed; layoffs occurred. “It just became time for me to go on my own,” Cotham says.
    After calculating the risk, he went back to something he loved. “I love the construction industry,” he says.
    His sales and marketing experience proved transferable. “It’s not rocket science. Return your phone calls and take care of the customer, but not everybody does that,” he notes.
    Cotham wanted a tagline as well, so he began talking to his clients. “They said I was the first contractor who showed up,” he says.
    From that and other conversations came: “On Time. On Budget. Every Time.”
    It was an important distinction not just for bringing in customers but also for setting the pace for Cotham. “Those things: show up on time and on budget every time, are important to me,” he says.
Cotham Construction Services and Roofing offers roofing, remodeling, construction and miscellaneous work such as siding, windows, and fences. - ke

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Kim Estes austineditor@constructionnews.net